Our Thinking

All Blog Podcasts & Webinars Reports

AI and the Indian Shopper's Mind

The ties that bind (and divide)

Before the Wallet

Five Ways Indian Consumers Are Adapting to a Changed Climate

Ancient answers to the AI question in Insight Work

The Future of Premium Experiences

The Leapfrog Consumer

AI and the Indian Shopper's Mind

Everything, all at once - Why subculture means something different in India

Everything, all at once: Why subculture means something different in India

The New Shades of Indian Masculinity

The New Shades of Indian Masculinity

Recovery: India's most underleveraged premium category

The Status Flip Nobody in Wellness Saw Coming

Emerging Anime Subcultures

Animated Belonging

The Rise of the Social Playground

Plum Peels Year-end Edition: Notes from a disruptive year

The Rise of Premium Experiences: Meaning in an Age of Thin Attention

The Age of Plural Intelligences

The Drama of Devotion: How Indian Sports Fans Perform Passion 🎭

Indian Spending in 2025: Choosing with care

From Borrowed Culture to Co-authored Futures: Step with care, Step with credit

How India is Rethinking Money: From SIPs to self-trust, from restraint to sovereignty, 4 cultural shifts reshaping financial life

Reclaiming the Everyday: Why Urban Indians Are Turning Back to Time, Texture & Tradition

🤫 Quiet Signals: What Shifting Language Reveals About Changing Values in India

Beyond the Mirror: Why beauty is becoming an ‘inside’ job

Bin There, Done That: Rethinking Waste & Sustainability ♻️🚀

Welcome to 2025!

Indian Post Millennial Generation : A primer

Episode 06 | Pandemic Stories : Perspectives from Mythology

Episode 05 | Pandemic Stories: Spotlight on urban women from low income groups

Episode 04 | Pandemic Stories : An inter-generational lens

Episode 03 | Pandemic Stories : Health, Human Rights, Internet Culture & What's in it for Brands?

Episode 02 | Who is the Post-Millennial generation, Gen-Z?

Episode 01 | What does Plum do and what to expect from this podcast series?

Beauty and the... Baba?

Celebrity culture – Who is the new hero?

The time is ticking on traditional social media in India

India’s ‘in-between’ generation

Pandemic Stories | A Candid Conversation

Brand Building and Altruism | A Fine Balance

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