To understand the unique traits on the post-millenial generation, Plum conducted a year long research among the youth aged 16-24 yrs using insights from qualitative research and online data analytics

For a preview of the findings and a glimpse of our research launch event, watch the video below.

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To listen in to the highlights of the expert panel discussion, tune into our podcast here

The full findings of the research are available to download

Inside you will find

- Who they are and how they differ from the Indian Millennials

- Their unique traits

- Ways in which brands might engage with them

- Tools to facilitate an ideation session to work with them

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Some reviews

“Contains lots of useful context. It’s rich and full of inspiration”

“Beautifully laid out. Lot’s of A-ha moments through the book. Will keep diving back in for ideas from time to time”

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Apart from the book, we have the following available upon request:

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THOUGHT STARTERS FOR BRANDS

A summary of key action points

from the research

+ ways to engage with this cohort

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CUSTOM WEBINAR

A virtual presentation from Plum on

the research for your teams

+ a physical + digital copy of the report

+ 30 mins consulting time on how to

work with Gen-Z

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