To understand the unique traits on the post-millenial generation, Plum conducted a year long research among the youth aged 16-24 yrs using insights from qualitative research and online data analytics
For a preview of the findings and a glimpse of our research launch event, watch the video below.
To listen in to the highlights of the expert panel discussion, tune into our podcast here
The full findings of the research are available to download
Inside you will find
- Who they are and how they differ from the Indian Millennials
- Their unique traits
- Ways in which brands might engage with them
- Tools to facilitate an ideation session to work with them
Some reviews
“Contains lots of useful context. It’s rich and full of inspiration”
“Beautifully laid out. Lot’s of A-ha moments through the book. Will keep diving back in for ideas from time to time”
Apart from the book, we have the following available upon request:
THOUGHT STARTERS FOR BRANDS
A summary of key action points
from the research
+ ways to engage with this cohort
CUSTOM WEBINAR
A virtual presentation from Plum on
the research for your teams
+ a physical + digital copy of the report
+ 30 mins consulting time on how to
work with Gen-Z
