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Saikrishna Gajula is a D2C growth leader at skincare brand Old School Rituals. He specialises in blending performance marketing, consumer insights, and AI-driven strategies to help products stay visible.
Saikrishna talks about how AI can help shoppers make conscious decisions more quickly in an increasingly fast-paced world. He highlights how AI tools enable bypassing the process of cross-checking marketing claims against reviews and real consumer experiences, while also making it easier to compare products with each other. He notes how conversational AI interfaces can help consumers cut through the noise to quickly understand what is relevant for them and confidently make choices that feel more informed.
Sanket talks about the opportunity for brands to leverage AI beyond discovery, especially when shopping isn't linear. Drawing on his background in developing shopping assistants, he highlights how consumers often shop across different categories, needs, and considerations at the same time, creating a gap in how platforms understand their real context. He notes how AI can build deeper contextual knowledge of consumers, making shopping experiences more personal, relevant, and easier to navigate.
Sanket Sonawane has built products for over 100 consumer brands like Bombay Shaving Company, DaMENSCH, and Mokobara. He is a leading voice in agentic commerce, building solutions to eliminate online shopping fatigue and redefine the decision layer of e-commerce.
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Raghav Sharma has led UX design for global enterprises like Emerson and high-growth consumer startups. He has contributed to invisible user experiences and ethical AI integration in the digital commerce community.
Raghav talks about the different layers of AI being integrated into e-commerce, from visible consumer-facing tools to invisible systems used by brands. He highlights how AI is solving different shopping challenges today, such as helping consumers identify or find similar products to those they discovered on social media, while also enabling brands to manage inventory and improve backend efficiency.
Sri has been building India's next layer of voice infrastructure. He talks about how voice AI technology can make platform and brand communication more proactive, moving from solving problems after they arise to anticipating consumer needs earlier in the shopping journey, creating a frictionless shopping experience. He also forecasts that the next level of consumer delight will come from highly personalised recommendations by AI voice assistants.
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Sri Ganapathy is a voice AI Entrepreneur and co-founder of Futwork, a voice AI and customer communication platform helping enterprises scale support, sales and engagement through AI-powered, multilingual conversations.
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Anselm Pinheiro is a Performance-Driven Digital Marketer, leading brands through the transition from traditional keyword SEO to AI-led conversational discovery. He specialises in optimising discoverability across platforms like ChatGPT and Reddit.
In the report, Anselm discusses the shifts in product and brand discovery, with traditional keyword searches being replaced by question-based prompts and conversational AI interactions. He also explores how AI is enabling consumers to evaluate brand claims in an increasingly crowded marketplace as well as delegate purchasing tasks by executing purchases on the consumer’s behalf.
